The Harris campaign is launching a $90 million paid media buy throughout key battleground states for the last three weeks of August aimed at sharpening the contrast with former President Donald Trump.
The campaign said the ads will lean into the vice president’s personal story, her career as a prosecutor in California, her commitment to standing up to powerful interests and contrast Trump’s “dangerous, extreme agenda” as they seek to court undecided voters.
They believe running an aggressive paid media campaign over the course of the next few weeks will ensure their message will help cement the choice for battleground voters ahead of “Get Out the Vote” efforts starting in the fall.
“On the heels of our historic launch, we know that the more voters hear during the month of August about the differences between Vice President Harris’ long-standing history of delivering common-sense solutions for the American people — from her early days as a prosecutor to the present — and Donald Trump’s dangerous, extreme and out-of-touch Project 2025 agenda, the more they will know that Vice President Harris is the only candidate fit to lead our country over the next four years,” Harris-Walz Principal Deputy Campaign Manager Quentin Fulks said.
The ad buy will reach seven swing states and will expand the Harris’ team spending to smaller markets they have not yet reached, such as Marquette, Wisconsin, Alpena, Michigan and Erie, Pennsylvania.
Ads will be targeted on radio, digital platforms and television including high-impact programming watched by voters they are looking to motivate to the polls, such as “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.”
Remember: In July, the campaign said it raked in $310 million in its fundraising efforts and has $377 million cash on hand.
