Donald Trump’s presidential campaign made its largest ad buy of the election over the weekend, as he faces rising pressure from a newly energized Democratic ticket, and prepares for what looks to be a highly competitive fall campaign season.
According to AdImpact data, Trump’s campaign placed a total of $37.1 million in new ad reservations, more than doubling its existing future bookings. The campaign’s largest buy was in Georgia, which accounts for $23.8 million of the new reservations. The ad reservations are set to begin this week, and stretch through Election Day.
In addition to major new bookings in Georgia, the Trump campaign bought about…
- $4.4 million worth of ad time in North Carolina
- $3.1 million in Michigan
- $2 million in Wisconsin
- $1.4 million in Arizona
- $1.4 million in Nevada
- $867,000 in Pennsylvania
Trump’s campaign had previously booked more than $30 million worth of future ad time in Pennsylvania, so the new buys bring its total future ad reservations to about $68.3 million, with Pennsylvania ($32 million) and Georgia ($23.8 million) leading the way.
It’s a significant escalation of the Trump campaign’s paid messaging. During the GOP presidential primary, Trump’s campaign had spent a total of about $17 million on ads, between entering the race through Super Tuesday, when he effectively clinched the nomination.
